"Challenges in business and development of sales techniques" is the name of the workshop that was held with the managers of agricultural pharmacies in Prvča by M.Sc. Igor Štavlić, educator of the center for lifelong learning in nature IGOR. For the client, the workshop was useful and interesting with the aim that the identified opportunities for business progress will come to life in practice. Thank you to all the employees of PRVČA agricultural pharmacies for their active participation during the workshop! The workshop was held on January 10, 2024 in the beautiful area of the CONER Winery.